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Our Sam Rittenberg showroom is open Monday to Saturday, 10am – 6pm. Walk in, or book time with a furniture specialist.
The full seating group seen across the room, with the plaster fireplace and timber mantel behind it
Our makers · Salem, Virginia

Rowe Furniture

Made-to-order upholstery out of Salem, Virginia since 1946. Classic shapes, and a covering chosen by the person who has to live with it.

Rowe has been building upholstered furniture since 1946, and the line the company has used about itself for most of that time is ‘first in fashion’. It is a slightly old-fashioned boast, and it points at something real: their argument has always been that a sofa should look like something chosen rather than something ordered.

Almost nothing they make exists before somebody buys it. Each piece goes into production against a specific order, in the covering and the configuration a particular person picked, which is a harder way to run a factory than building to stock and shipping out of a warehouse. They are fairly direct about having chosen the harder way deliberately.

Under the cover it is domestically sourced hardwood lumber and high-density cushions. They have also put real effort into what leaves the building rather than only what ships from it: since 2023 their Eco Rowe program has kept more than six million pounds of material out of landfill.

They sell through independent retailers instead of around them — ‘Rowe Stands with Small’ is their own phrase for it. That is the reason a family showroom in West Ashley can put their work on the floor beside the Amish shops, and why the upholstery here is ordered the same way the case goods are: decided first, built second.

What they build
Made-to-order upholstery — sofas, sectionals, accent and swivel chairs, ottomans
We visit the shops we buy from. Come see their work in person at our West Ashley showroom.
A navy distressed leather club chair beside a coral ikat upholstered chair in front of arched windows
Two chairs, two arguments
A leather club chair and a patterned accent chair from the same catalog. Neither is trying to match the other.
A cream sofa with navy and coral pillows behind a round walnut coffee table on a jute rug
The plain one
A cream sofa that knows its job is to hold the room together rather than lead it.
The arm of a navy distressed leather chair beside the edge of a round walnut coffee table
Where leather meets wood
Distressed navy against a walnut edge. The covering is the last decision and the one you notice most.
“Designed for you. Crafted for life.”
Rowe Furniture
Since
1946
First in fashion, by their own long-standing description.
Home
Salem, Virginia
Where the upholstery is cut and built.
Built
To order
Nothing goes into production before somebody has chosen it.
Diverted
6M+ lbs
Kept out of landfill since 2023 under their Eco Rowe program.
Their work

Rooms featuring Rowe Furniture

An oatmeal sofa and chair with a taupe leather recliner and smoke-gray maple tables in a bungalow living room with white built-ins around a brick fireplaceLiving

Leather Next to Linen

An oatmeal Rowe sofa and chair with a mottled taupe leather power recliner and smoke-gray maple tables, in a West Ashley Avondale bungalow.
Two swivel chairs in a navy dandelion print, an ice-blue sofa, a spool-leg ottoman and an ink-blue end table in a white shiplap room open to the dunesLiving

Dandelions on Navy

Two Rowe swivel chairs in a navy dandelion print, an ice-blue sofa, a spool-leg ottoman and an ink-blue end table, in an Isle of Palms beach room.
An ivory rolled-arm sofa with two terracotta swivel chairs and a walnut sled coffee table on a jute rug, louvered shutters and palmettos beyondLiving

Terracotta Across the Table

An ivory Rowe sofa with two terracotta swivel chairs and a walnut sled coffee table, in an I'On living room full of afternoon light.
A cream sofa, navy leather club chair and coral ikat chair around a round walnut table in a white plaster room with arched windows and dark beamsLiving

Coral, Navy and a Plaster Arch

A white plaster room with arched windows and dark beams, furnished with two chairs that disagree with each other on purpose.
A single Aruba Blue poly Adirondack chair on a mown hillside at first light, mist over the treeline
Visit

Let’s design your room together.

Sit down with one of our furniture specialists. Bring photographs, measurements, a paint chip or simply an idea, and leave with a clear plan for your room.
Book an appointment
1750 Sam Rittenberg Blvd, Charleston SC · (843) 225-2513
Ask about a piece

Tell us about the room

Nothing is priced online and nothing ships from a warehouse. Tell us what you are looking at, and someone who knows the workshop will come back to you within one business day.